VISIONS seeks to update its logo for only the second time in its 30-year history.
“VISIONS, Inc. supports diversity and inclusion, which is one of the main movements I support.”
“A new logo that represents our global reach and the variety of world views we consider; the depth of our work on multiple levels; and the embracing, nonjudgmental, and safe environment we create in order to do the challenging work of diversity and inclusion. The colors and design reflect the energy and enthusiasm with which we approach our work.”
“The logo design uses an already established “globe” brand element, at the request of the organization in a more modern abstract form. I chose high contrast colors to represent impact that VISIONS makes in the areas of diversity, multiculturalism, and inclusion around the world. The green and orange swooshes meeting each other and wrapping around the globe represent togetherness and building bridges between people.”
The success of the Logo Design resulted in Colette and Carlene immediately agreeing to work on a Website UI Project and then a WordPress Website Construction Project.
“[The logo] was the kick start for giving us a site that was cleaner, clearer, more vibrant, giving us not only a site but a more impact oriented look. It was the start of a big change for us, in looking not so much at what we do, but how we tell people what we do.”
“The logo for us had a lot of constraints that might not have been for other organizations, so [Colette] worked within those really, really well.”
“VISIONS is a great organization and a compassionate group of people. The project manager Carlene has become my friend throughout the process. Approvals and modifications were easily implemented and the project was a success.”
Colette dedicated 25 hours to the logo design, resulting in $2K saved for VISIONS.