Membership Strategy

Help Black Love Resists in the Rust develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Black Love Resists in the Rust
Buffalo, NY, USA
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Black Love Resists in the Rust
Buffalo, NY, USA


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Posted April 11th

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Project Details

What We Need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
What We Have In Place
  • We currently have member engagement structure, which should make it easy for you to get started. We also have member assessments, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,848 , allowing us to hire a membership coordinator

We are a member-based organization. This will help us to hone in on what we need to do to scale our membership and scale our work.

Project Plan

Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Black Love Resists in the Rust
Our Mission

Building safe, thriving, and sustainable communities without the presence of external forces.

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