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Instagram Set Up & Strategy

Help ALL POINTS BULLETIN TV use Instagram to engage with their community and expand their network of supporters.
ALL POINTS BULLETIN TV
Charlotte, NC, USA
ALL POINTS BULLETIN TV
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ALL POINTS BULLETIN TV
Charlotte, NC, USA

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4 Followers
Cause
Civil rights
Skills
Digital advertising Social media

Posted April 28th

Instagram Set Up & Strategy

Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
Additional details

I am in need of setting up Instagram to profile missing, cold cases, unidentified. My personal one has over 100 reels with around 100K combined views. However, this is mostly church events. I am NOT tech savvy and need help setting up an All Points account with my logo and voiceover.

What we have in place
  • We currently have a personal but it is shared from Facebook, which should make it easy for you to get started. We also have endless content to upload, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to invest in other areas of All Points

We need to start profiling cold cases, missing etc.

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About the org

ALL POINTS BULLETIN TV
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Causes
Civil rights Diversity & inclusion Justice & legal services
Posted by
ALEASHA R
ALEASHA R.

Founder - CEO

Our mission

We want to be the Black's answer to America's Most Wanted. Our goal is to have a 24/7 TV/streaming network to profile missing blacks, cold cases, anti-bullying etc. Bridging the gap of how mainstream media does not cover blacks and people of color the way they do whites.

The pixel