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Google Ads Set Up

Help Strange Incorporated make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Strange Incorporated
Forest Hills, NY, USA
Strange Incorporated
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Strange Incorporated
Forest Hills, NY, USA

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Cause
Arts & Culture
Skills
Digital Marketing Search Engine Marketing

Posted May 25th

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Google Ads Set Up

Project Details

What We Need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional Details

We have just been approved for google ads for non profits and wanted some help in setting up: The workspace, the campaigns and also YouTube.

What We Have In Place
  • We currently have google ad grant, which should make it easy for you to get started. We also have the president to help, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to invest in our programs

Marketing is our biggest asset in spreading our message. we are new to using google ads and would love someones help.

Project Plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About The Org

Strange Incorporated
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Causes
Arts & Culture Gender Equity & Justice Religion & Spirituality
Posted by
Aishah A
Aishah A.

President

Our Mission

To Elevate the authentic voice of Muslim Women

What We Do

We publish books! :)

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