Social Media Audit

Help Armory Center for the Arts assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
Armory Center for the Arts
Pasadena, CA, USA
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Armory Center for the Arts
Pasadena, CA, USA


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Posted May 25th

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Project Details

What We Need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional Details

We currently use Facebook (Often share the same content from Insta on this, reshare posts we're tagged in, practice social listening at least 30 minutes a week)
Instagram (checked daily, post 4-5x a week, reshare stories daily, at least 1 hour a week of social listening)
We use Twitter 1-3x a month (mostly use it to reshare content other folks tag us in, no more than 10 minutes a week on social listening)
We want to learn how to have more engagement with a limited team & build community

What We Have In Place
  • We currently have solidified branding and color palette, which should make it easy for you to get started. We also have followers and team members who've been here for years, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,792 , allowing us to provide a work-study employment opportunity to a college student where they can create, learn, and collaborate with our team while helping us provide free arts education opportunities to our community

It will help us learn how to tell our Whole story, highlight all of our programs (free exhibitions, free offsite community programs for teens, children, adults, older adults, and families, provide arts-integration classes in local schools, and much more). We aim to build our online community and thus our in-person community, we hope to see more dialogue and engagement happening on our social media channels. We want people to know we are community resource for all.

Project Plan

Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About The Org

Armory Center for the Arts
Our Mission

The Armory Center for the Arts' mission is to build on the power of art to transform lives and communities through creating, teaching, and presenting the arts.

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