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Social Media Content Calendar

Help Girls on the Run of Greater Richmond get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Girls on the Run of Greater Richmond
Richmond, VA, USA
Girls on the Run of Greater Richmond
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Girls on the Run of Greater Richmond
Richmond, VA, USA

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Cause
Youth development
Skills
Digital marketing Social media

Posted June 6th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

instagram, facebook, linkedin

What we have in place
  • We currently have photography and content calendar from past 6 months, which should make it easy for you to get started. We also have a few ideas for upcoming content, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to focus our time on fundraising and preparing to deliver high quality programs for girls this fall.

We are a small (and mighty!) team of 3. We hope to have 20-30 teams this fall -- that's 400+ girls from across greater Richmond -- participating in Girls on the Run programs that help build girls' confidence in themselves and connections with others. Teams are led by 100+ volunteer coaches (~3 per team). A social media calendar full of thoughtful, engaging, fun content will help us 1. recruit girls and coaches and 2. celebrate their experiences once the program/season begins in September!

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Girls on the Run of Greater Richmond
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Causes
Youth development Gender equity & justice Health & nutrition
Posted by
Catherine E
Catherine E.

Executive Director

Our mission

Girls on the Run inspires girls to be joyful, healthy, and confident using a fun, experience-based curriculum that creatively integrates running.

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