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Instagram Set Up & Strategy

Help Montcalm Area Reading Council use Instagram to engage with their community and expand their network of supporters.
Montcalm Area Reading Council
Greenville, MI, USA
Montcalm Area Reading Council
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Montcalm Area Reading Council
Greenville, MI, USA

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3 Followers
Cause
Education
Skills
Digital advertising Social media

Posted June 7th

Instagram Set Up & Strategy

Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
Additional details

I am looking for a person to help lead MARC into having an Instagram account.

What we have in place
  • We currently have an executive director, which should make it easy for you to get started. We also have the proper technology, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to provide more learning services

We are looking to reach out to more people and grow our nonprofit through both volunteers, learners and funding.

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About the org

Montcalm Area Reading Council
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Cause
Education
Posted by
Amanda L
Amanda L.

Executive Director

Our mission

MARC ensures all people have the opportunity to learn to read, write, and speak in English, compute and solve problems proficiently to achieve one's goals, develop one's knowledge, and reach one's full potential.

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