Logo Design & Visual Brand Identity

Help Chippewa County Department of Public Health elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Chippewa County Department of Public Health
Chippewa Falls, WI, USA
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Chippewa County Department of Public Health
Chippewa Falls, WI, USA

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Posted June 7th

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Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Our department would like to complete a re-brand for our organization including designing a new logo and creating a brand style guide (e.g., tone of voice, typography, logos, writing style).

What we have in place
  • We currently have a mission, vision, and values we want our brand to represent, which should make it easy for you to get started. We also have strategic plan and existing visual guidelines, and the ability to provide any other information you need.
How this will help
This project will save us $5,422 , allowing us to complete a brand redesign and better serve our community

A brand redesign provides an opportunity for us to strengthen its connection with the community. By developing a refreshed and cohesive brand identity, the department can effectively communicate its vision. This creates a sense of unity and shared purpose, encouraging community members to actively participate in health initiatives. It also allows us to revamp the com strategy to be more accessible, visually appealing, and commitment to collaboration as a partner in improving community health.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Chippewa County Department of Public Health
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Posted by
Nikki H.

Planning and Strategy Division Manager

Our mission

Mission: Prevent, Promote, Protect

Vision: The healthiest county to live, learn, work, and play.

Values: P.R.I.D.E. (Partnership, Respect, Innovation, Dedication, Equity)

Testimonials

Jim did an incredible job helping us through a rebrand for our health department. He quickly produced high-quality and appealing design elements and was patient and responsive to our many requests. He created a branding guide for our organization with a color palette, a new logo, and versatile design elements that we are so excited to put to work. We highly recommend Jim to anyone going through a rebranding process!
Nikki H.
Nikki H.

Planning and Strategy Division Manager

Logo Design & Visual Brand Identity Project

Nikki and her team were great to work with.
Jim P.
Jim P.

Sr. Graphic Designer | Project Manager

The pixel