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Visual Brand Guide

Help Stillborn And Infant Loss Support-SAILS provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Stillborn And Infant Loss Support-SAILS
Laurel, MD, USA
Stillborn And Infant Loss Support-SAILS
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Stillborn And Infant Loss Support-SAILS
Laurel, MD, USA

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Cause
Maternal health
Skills
Graphic design

Posted November 12th

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Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

We have a logo only in various versions, thanks to an amazing Catchafire volunteer and now we need a brand guide.

What we have in place
  • We currently have various versions of our logo, which should make it easy for you to get started. We also have a pdf guide that needs to be updated, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to cover the funeral costs for families who are grieving the death of their baby.

Communicating consistently is key across all of our platforms. We want to make sure that all of our visual assets are consistent and communicates trust, hope and compassion to the community we serve.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Stillborn And Infant Loss Support-SAILS
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Causes
Maternal health Education Human services
Posted by
Sadija S
Sadija S.

Founder & CEO

Our mission

Our mission is to provide a platform of community, mentorship, education and advocacy for families impacted by pregnancy loss or the death of a baby before their first birthday.

What we do

Through outreach programs, events and fundraising, we aim to increase awareness about stillbirth and ensure that those affected have a strong support network during their time in need.

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