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Social Media Content Calendar

Help Urban League of Palm Beach County get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Urban League of Palm Beach County
West Palm Beach, FL, USA
Urban League of Palm Beach County
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Urban League of Palm Beach County
West Palm Beach, FL, USA

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Cause
Diversity & inclusion
Skills
Digital marketing Social media

Posted October 31st

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

Facebook, LinkedIn, Instagram, YouTube

What we have in place
  • We currently have handles and presence on social media platforms, which should make it easy for you to get started. We also have management team access to the platforms to help leverage, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to not worry about having to hire a Social Media Content Creator

We struggle with having a stronger presence on social media mostly due to lack of posting in real time as well as sending pictures on a regular basis to the consultant currently helping the Development and Marketing Department. In addition, current consultant does not know the more recent social media strategies regarding live posting or more curated posts.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
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Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
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Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Urban League of Palm Beach County
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Causes
Diversity & inclusion Education Science & technology
Posted by
Lorraine D
Lorraine D.

Director of Youth and Education Programs

Our mission

The mission of Urban League of Palm Beach County is to assist African Americans and other minorities in achieving social and economic equality.

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