Marketing Strategy Consultation

Help Stillborn And Infant Loss Support-SAILS brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Stillborn And Infant Loss Support-SAILS
Laurel, MD, USA
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Stillborn And Infant Loss Support-SAILS
Laurel, MD, USA


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Posted February 15th

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Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

We would like to create a marketing and outreach strategy/plan. We have ideas of where to find our target audience and wish to create a concrete plan to interact with the businesses and organizations that serve them.

What we have in place
  • We currently have an idea of the businesses to market to, which should make it easy for you to get started. We also have the profile of our target audience, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to cover the unexpected funeral/burial costs for 3-4 families.

As we transition from online to in person service, hyper focusing on our local county, this will allow us to make a greater impact on the grieving families and the businesses they interact with.

Project plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Stillborn And Infant Loss Support-SAILS
Our mission

Our mission is to help families and individuals who experience stillbirth and pregnancy loss improve their mental health and well-being through community building, education, mentorship, and support groups.

What we do

We offer a wraparound suite of services to support families and individuals at the time of or following stillbirth or pregnancy loss. These services include an 8-week grief recovery program, annual and monthly events, an online community, an online memorial page, financial assistance for burial/memorial, keepsake boxes, cards, and small gifts at various milestones to remember their baby and cuddle cot donations.

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