Google Ads Campaign Support

Help Making a Difference for You, Inc. create a new or improve an existing campaign within their Google Ads account.
Making a Difference for You, Inc.
Henrico, VA, USA
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Making a Difference for You, Inc.
Henrico, VA, USA


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Posted March 31st

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Project details

What we need
  • Set up of new campaigns within existing Google Ads account, or optimization of existing campaigns for broader reach and more efficient cost per click
  • Note: This does not include account set up
Additional details

Identify prospective donors
attract high-net-worth donors
global giving
raise funds

What we have in place
  • We currently have Fully set up Google Ads account, Functional website to serve, which should make it easy for you to get started. We also have Google Ad grant, Clear goals, Staff to devote time, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to Advance our five year goals and objectives to include

We will be able to increase donations that will allow us to continue serving our constituents. We will be able to campaign for larger contributions by using keyword in particular target audiences.

Project plan

Prep: Confirm Budget, Goals, and Process
  • Discuss target audience, messaging, and desired conversion goals
  • Agree upon monthly spend and max CPC for campaigns
  • Set Professional up to access Google Ads account (for maximum security, we recommend that volunteers are set up with “Read Only” account access)
Milestone 1: Keyword Research and Optimization
  • Professional evaluates effectiveness of any existing keywords, and recommends any changes
  • Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for new keywords
Milestone 2: Campaign Set Up and Optimization
  • For new campaigns, Professional writes copy and suggests extensions
  • For existing campaigns, Professional suggests changes to copy and ad delivery to improve reach and click-through rate
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About the org

Making a Difference for You, Inc.
Our mission

To Inspire with Courage, Spirit, and Hope.

To strengthen the Greater Richmond area, surrounding counties, and their communities by providing computer literacy and study skills to underprivileged and 'fringe' populations, adults, and active senior citizens, resulting in: increased job readiness, reduced dropout rates, reduced homelessness, and increased independence.

What we do

Since 2015, MAD4YU has provided FREE tutoring, life enhancement, and computer training to low-income individuals in Richmond and surrounding counties and families (youth 1st-12th, adults, and active seniors) with collaborations, donations, contributions, and assistance of committed and talented volunteers as agents of change.

The name reflects its very purpose: making a difference for you.
That is - providing the tools for success - using computer literacy and study skills as the catalyst - to equip those who otherwise might not have access.

While we have made some great strides, Making a Difference for You still has much to accomplish.

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