Google Ads Set Up

Help Recurrent Pregnancy Loss Association make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Recurrent Pregnancy Loss Association
Seattle, WA, USA
Unfollow
Log in to follow
Recurrent Pregnancy Loss Association
Seattle, WA, USA

1

Live Projects

2

Matched Projects
2 Followers

Posted March 29th

Share this project:

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have received a Google Ads grant

What we have in place
  • This project will be managed by two of our Board members.

    Our website is hosted on GoDaddy.
How this will help
This project will save us $3,486 , allowing us to put more money towards community support programs and research.

We do not have a physical location, our website is our "storefront." One of our goals for the year is to increase website traffic so that we can increase awareness of our organization.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
Show more

About the org

Recurrent Pregnancy Loss Association
Unfollow
Posted by
Megan H.

President and Co-Founder

Our mission

RPL Association is dedicated to eliminating recurrent pregnancy loss through the advancement of research into causes and treatments; to providing support and resources to those affected; and to increasing awareness of the impact of miscarriage and fertility challenges on individuals and families.

The pixel