Google Ads Set Up

Help The Core Collective at Saint Vincent make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
The Core Collective at Saint Vincent
Saint Louis, MO, USA
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The Core Collective at Saint Vincent
Saint Louis, MO, USA

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Posted April 3rd

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Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have received the Google Ads grant and have recently posted a new and updated website. We're hoping to utilize Google Ads grant to increase traffic to our website.

What we have in place
  • We currently have received the Google Ads Grant award, which should make it easy for you to get started. We also have a solid structural website, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to allocate that funding to best serve our community through our critical programs that provide housing, life skills education, mental health care, therapy, and counseling to youth and families.

This project is essential to furthering our marketing goals of raising awareness of our programs and services that transform the lives of youth in the St. Louis community. By increasing the traffic to our website, we will be able to inform our community of the services available to those who need it most.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

The Core Collective at Saint Vincent
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Our mission

We are on a mission to make well-being the standard for St. Louis. We increase healthcare for families, advance socioeconomic equity, and activate conscious leaders.

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