Back to all projects

Logo Design & Visual Brand Identity

Help American Anthropological Association elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
American Anthropological Association
Arlington, VA, USA
American Anthropological Association
Unfollow
Log in to follow
American Anthropological Association
Arlington, VA, USA

0

Live Projects

9

Matched Projects
0 Followers
Cause
Education
Skills
Graphic design

Posted August 25th

Share this project:
Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have an existing logo and idea for updating it, which should make it easy for you to get started. We also have a style guide and sample resources, and the ability to provide any other information you need.
How this will help
This project will save us $2,034 , allowing us to purchase branded items to distribute to participating universities.

We started an annual Anthropology Day initiative in 2015 to share the important work that anthropologists do with the general public and to celebrate the discipline. Updating the logo for this event will help us reach a wider audience and inspire a new generation of anthropologists to help find solutions to some of the world's most pressing problems.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
Show more

About the org

American Anthropological Association
Unfollow
Causes
Education Science & technology
Posted by
AK
Anne K.

Marketing & Communications Manager

Our mission

The purposes of the Association shall be to advance anthropology as the science that studies humankind in all its aspects through archaeological, biological, ethnological, and linguistic research; and to further the professional interests of American anthropologists, including the dissemination of anthropological knowledge and its use to solve human problems.

What we do

Founded in 1902, the American Anthropological Association is the world’s largest professional organization of anthropologists, with more than 10,000 members. The association represents all specialties within anthropology – cultural anthropology, biological (or physical) anthropology, archaeology, linguistics and applied anthropology.

Testimonials

Read the Impact Story
Edith was terrific! She made the vision we had for our project's logo really come to life. Edith was very responsive to our requests and gave us great options to choose from, even going above and beyond to give us some samples of merchandise with the logo design included. I enthusiastically recommend her to anyone.
Anne K.

Marketing & Communications Manager

Logo Design & Visual Brand Identity Project

Anne was such a pleasure to work with, she knew exactly what she wanted and provided me with crystal clear instructions from the very beginning and made the whole process very easy and pleasant. She was also extremely patient with my schedule. I would highly recommend Anne and AAA to anyone for collaboration, and would be happy to engage with them again in future.
Edith W.
Edith W.

Visual Designer

The pixel