Membership Strategy

Help Fernbank, Inc. develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Fernbank, Inc.
Atlanta, GA, USA
Cause
Environment

Posted October 30th

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Project Details

What We Need
  • A Membership Strategy document of up to 10 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new and improved program, growth goals and creative outreach strategies
What We Have In Place
  • We currently have monthly and yearly membership reports, which should make it easy for you to get started. We also have a data base that I can generate many other reports from, and the ability to provide any other information you need.
How This Will Help
This project will save us $8,908 , allowing us to connect to our guests, igniting a passion for science, nature and human culture through exploration and discovery.

The success of our organization depends on strong community engagement. Without your help, we cannot broaden our reach. Your skills will empower us to connect to new members and donors.

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program, development goals, budget, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats)
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain external data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes membership development and engagement recommendations, communications and outreach strategies, events, activities, ongoing services, and programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Posted by
Allison T.

Vice President of Membership & Guest Services

Our Mission

Fernbank Museum's mission is to inspire life-long learning of natural history through immersive programming and unmatched experiences to encourage a greater appreciation of our planet and its inhabitants.

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