This project is in progress
Matched with Kat L
Matched with
Kat L.

Website Visual Design

Posted by
Katherine Z.

Director of Communications and Outreach

Posted Date
Aug 9, 2019
Virtual volunteer opportunity
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Impact statement
This project will save us $9,186 , allowing us to spend money on developing videos and other marketing collateral to broaden our reach and solicit new donors.

Project Details

What We Need
  • A complete overhaul of a website’s current visual design (including creation of a customized theme for Wordpress if needed)
  • Design direction based on Organization's desired branding and style preferences
  • Mock-ups of key site pages
What We Have In Place
  • We currently have a dedicated staff member who works on the website, which should make it easy for you to get started. We also have access to volunteers and other resources, and the ability to provide any other information you need.
How This Will Help

We currently have a custom Wordpress template that is very difficult to customize and navigate. Most importantly, we have no idea how to edit the homepage, and Google Analytics reports that we have a 75% bounce rate off the homepage. The services and information we provide can be difficult to digest for potential funders and clients, and we want to make the website a useful resource.

Project Plan

Prep: Distribution of Prep Materials
  • For new websites, Volunteer Manager shares Sitemap, wireframes, content or interaction flowcharts
  • Volunteer Manager shares logo & brand guidelines
Milestone 1: Analysis of Materials and Brainstorm
  • Professional connects with Volunteer Manager to discuss the goals for the design, brainstorm initial ideas and align expectations for the project
Milestone 2: Initial Design
  • Professional creates a mock-up design based on the wireframes, content and ideas discussed in the initial meeting
  • Volunteer Manager reviews mock-ups and provides feedback, which the Professional incorporates into design revisions
Milestone 3: Finalize Design
  • Professional delivers a final visual design with style guide for the Volunteer Manager's approval
  • Volunteer Manager works with a developer (independent of the project), to implement the design
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About The Org

Our Mission

Founded in 2010, PLSE seeks a more equitable social environment for those with criminal records through individual representation, strategic litigation, community education, research, and legislative advocacy. PLSE provides free legal representation to lower income people whose criminal records are holding them back from achieving their potential as productive citizens by seeking expungements in criminal court, pardons from the Governor, educating elected and community leaders, and empowering under-resourced communities to seek a greater voice and needed legislative reforms.

What We Do

We are deeply engaged in the areas of criminal history records and the damage they cause, obtaining expungements (erasure) of non-conviction data through representation in court, and redefining pardons as both an attack on inter-generational poverty and a no-cost economic development initiative in low-income/high-arrest neighborhoods.

Our project is sponsored by: Philadelphia Foundation

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