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Membership Strategy

Help Madison Morgan Cultural Center develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Madison Morgan Cultural Center
Madison, GA, USA
Madison Morgan Cultural Center
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Madison Morgan Cultural Center
Madison, GA, USA

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Cause
Arts & culture
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Business development Entrepreneurship Strategy consulting

Posted August 23rd

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Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
What we have in place
  • We currently have an established membership program, which should make it easy for you to get started. We also have a board and staff member dedicated to this project, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to provide high quality programing and educational opportunities to our immediate community and the broader region.

An effective membership strategy will help increase our outreach, gain more members and funding to provide quality cultural experiences that enrich the lives of the community.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Madison Morgan Cultural Center
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Causes
Arts & culture Education
Posted by
Elizabeth M
Elizabeth M.

Marketing Director

Our mission

The Madison-Morgan Cultural Center is a multi-disciplinary non-profit institution that endeavors to enrich the lives of the residents of its immediate community and the broader region by presenting high quality programming and educational opportunities in the fields of visual and performing arts, history, and other humanities. MMCC will preserve and interpret its historical 1895 building and will cooperate with other organizations which have mission compatible goals.

Testimonials

Read the Impact Story
Kevin was wonderful on this project! He was very experienced and shared his knowledge with clarity. He was very professional and delivered as promised. I highly recommend working with Kevin.
Elizabeth M.
Elizabeth M.

Marketing Director

Membership Strategy Project

(No testimonial has been submitted by Kevin)
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