Back to all projects

Membership Strategy

Help Independent Media Artists of Georgia Etc., Inc db… develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Independent Media Artists of Georgia Etc., Inc dba Atlanta Film Society
Atlanta, GA, USA
Independent Media Artists of Georgia Etc., Inc dba Atlanta Film Society
Unfollow
Log in to follow
Independent Media Artists of Georgia Etc., Inc dba Atlanta Film Society
Atlanta, GA, USA

0

Live Projects

8

Matched Projects
0 Followers
Cause
Arts & culture
Skills
Business development Entrepreneurship Strategy consulting

Posted September 12th

Share this project:
Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
What we have in place
  • Since 2015, the Atlanta Film Society has offered year round benefits for our members. Memberships have been sold in combination with our festival badges until last October when we separated festival badges sales and our membership sales. We currently have a report with our metrics from last year, which should make it easy for you to get started. We also have raw data for this year, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to allocate funds to support programs and events that foster the free exchange of ideas, and nurturing the development of a thriving creative industry in Atlanta.

This project is important because we would like to strengthen the value and presentation of our membership program. Having a membership program independent from our festival sales is a newer endeavor and we hope to create more structure and clarity for our community.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
Show more

About the org

Independent Media Artists of Georgia Etc., Inc dba Atlanta Film Society
Unfollow
Causes
Arts & culture Education
Posted by
KK
Kimberly K.

Operations Director

Our mission

To connect, educate, and engage audiences with the creative industry by supporting artists and providing a platform for their work. We champion cultural discovery, foster artistic growth, and advocate for diverse voices in film and media arts.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Kimberly)
(No testimonial has been submitted by Nicole)
The pixel