Website Audit

for  St Paul Urban Tennis Program
Saint Paul, MN, USA
Posted by
Joshua C.

Program Manager

Posted Date
Aug 29, 2019
Location
Virtual volunteer opportunity
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1 application submitted

Impact statement
This project will save us $6,772 , allowing us to further our goal of launching leaders. It also allows us allocate more of our budget for youth scholarships and wages for coaches in our development programs.

Project Details

What We Need
  • Feedback on the current website’s layout, user functionality, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
Additional Details

We just launched a new website at the end of 2018. It is certainly more user friendly and visually appealing than our old one, but there is still much room for improvement. I am the web developer for my organization and I am not formally trained in that arena. Our primary audience is donors and parents looking to sign up their kids for programs, so ideally the website is well suited for both. Help designing an efficient "flow" and making content relevant appreciated!

What We Have In Place
  • We currently have a wordpress based website and can provide login credentials, which should make it easy for you to get started. We also have full time staff, pictures, and content, and the ability to provide any other information you need.
How This Will Help

We have an amazing youth program that significantly improves the lives of those youth we engage. Our programs are pay what you can and we program across the entire city to ensure we are as accessible as possible. The biggest barrier we face is not delivering quality instruction, but making sure families that could benefit from our programs can find us and effectively sign up for programs. In addition to this, a better designed website would greatly support our ability to appeal to donors.

Project may require a short interview with the organization.

Project Plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Review and Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About The Org

Our Mission

We strengthen our community by educating and empowering youth to realize their full potential.

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