Website Visual Design
Youth Communication
Website Visual Design
Project details
What we need
- A visual redo of the Organization's website
- Design direction based on Organization's desired branding and style preferences
- Mock-ups of key site pages
- Commitment to 2 phone calls with a developer to guide initial front-end coding work
- Note: We recommend this project for custom websites. If your site is built on a CMS platform like Wordpress or Squarespace that offers templates, you may not need this project. Check out our Website Content Plan project for help building a CMS-based website
Additional details
We would like help designing two new pages on our website (youthcomm.org): The "Our Approach" page plus "Results" about the success of our program. We have written copy, testimonials, and videos we would like to post. We use Wordpress to administer our site.
What we have in place
- We currently have branding guidelines and materials, which should make it easy for you to get started. We also have a pending project to create infographic via Catchafire, and the ability to provide any other information you need.
How this will help
This project will save us $9,186 , allowing us to fund our nonprofit program to help educators engage and strengthen teens' social, emotional, and literacy skills.
We need to communicate the effectiveness of our story-based approach to potential customers and funders. Our website should reflect our impact on educators and teens.
Project plan
Posted by
Loretta C.
Marketing Director
Our mission
Youth Communication equips and empowers educators and youth workers with real teen-written stories and a literacy-rich training model to engage struggling youth and build their social and emotional learning skills.
Our stories, developed in a rigorous writing program, are uniquely compelling to youth whose voices are missing from mainstream content. The stories model social and emotional learning, and show teens how to make positive changes in their lives. They also motivate teens to read and write.
Our award-winning curricula and professional development are created around these stories. They turn classrooms and programs into dynamic and encouraging learning environments by helping educators and youth workers become more compassionate and effective at building the skills that struggling teens need to lead successful, meaningful lives.
What we do
We are in the process of implementing a Strategic Plan that is aimed at scaling our new model for national expansion by 2020. Successful plan implementation includes institutionalizing sustainable project management, human resources management systems, and the following objectives:
1. Build education department: Create and document product development and delivery processes, develop and test new products (e.g. social emotional learning, gender equity, juvenile justice, reading comprehension), create assessment instruments and data collection tools, and pilot and test summer educator training institute.
2. Align teen magazine writing program: Hire an additional writing instructor to increase capacity of writing program. The writing program will serve a larger group of teens who will work to produce the type and quality of stories to enhance curricula and training.
3. Strengthen and align fundraising and business approach: Develop and test cost model with projected revenue streams, increase income from government funding and contracts as well as individual and foundation donors, and create comprehensive marketing and development plans.
4. Align marketing and messaging to better represent and promote our new program model: Develop new baseline messaging that makes our “value add” clear to our stakeholders, stage revamp of all of our public facing communications (websites, e-blasts, social media, brochures, and investor presentations), and develop a comprehensive communications plan.
