Logo Design & Visual Brand Identity

Posted by
Hillary M. C.

Executive Director

Posted Date
Sep 9, 2019
Virtual volunteer opportunity
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1 application submitted

Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to Provide scholarships to 100% of our students

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We have a new program that we need a logo for.
We want it to be similar in style and can provide the samples.

What We Have In Place
  • We currently have two logos to use as inspiration, which should make it easy for you to get started. We also have colors to use, and the ability to provide any other information you need.
How This Will Help

We are an all girls boarding STEM school in Gashora, Rwanda. Our students have several products that they have created to sell and we need a logo/brand that all products can be under.

Project may require a short interview with the organization.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Rwanda Girls Initiative's mission is to educate and empower girls in Rwanda to reach their highest potential. Our vision for our students is that they will graduate as inspired young leaders, filled with confidence, a love of learning, and a sense of economic empowerment to strengthen their communities and foster Rwanda's growth. Educate a girl. Inspire a community. Transform a country.

What We Do

To educate and empower girls of Rwanda to reach their highest potential. As the forerunner in education in Rwanda, GGAST focuses on educating and supporting the “whole girl” through strong college-prep academics, health and nutrition, social and emotional development, and extracurricular programs. We are an important part of the transformation of Rwanda. Our students represent the top 3% of academic performers in Rwanda. Gashora Girls Academy is the most socio-economically diverse school in Africa.

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