Logo Design & Visual Brand Identity

Posted by
Tracy S.

Executive Director

Posted Date
Sep 9, 2019
Virtual volunteer opportunity
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1 application submitted

Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to focus our funding on the needs of the productions, classes and services we provide to the community.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

The designer of our current logo has requested that we stop using his design because his relative who founded the organization is no longer with the company. Therefore we need to come up with a new logo as soon as possible, and want to change our colors and branding guidelines as soon as we can.

What We Have In Place
  • We currently have photos showing the quality of productions, which should make it easy for you to get started. We also have a fully developed website, and the ability to provide any other information you need.
How This Will Help

We have been around for 12 years and are currently in process of posting all of our auditions for this season, so having a clear logo will help us to re-establish ourselves under the new leadership.

Project may require a short interview with the organization.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

ENCORE is a non-profit educational theatre company that seeks to build community and transform lives by providing high quality, intensive musical and non-musical theatre training, as well as theatrical performances of all kinds in the South Bay and Los Angeles Harbor areas.

What We Do

ENCORE produces four Mainstage musicals each year, along with 1 Shakespeare play. These productions feature "all ages" casts where most adult roles are played by adults, the Ensemble is made up of adults, teens and children, and child roles are played by children.

We also teach performance workshops for age specific groups, where the result is a junior level musical or a play for friends and family, as well as classes in singing, dance and acting. Every summer we offer several musical theatre drama camps, the goal of which is a fully-produced musical theatre production or a showcase performance for friends and family.

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