Logo Design & Visual Brand Identity

Help Encore Theatre Group elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Encore Theatre Group
Torrance, CA, USA
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Encore Theatre Group
Torrance, CA, USA

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Posted September 9th

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Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

The designer of our current logo has requested that we stop using his design because his relative who founded the organization is no longer with the company. Therefore we need to come up with a new logo as soon as possible, and want to change our colors and branding guidelines as soon as we can.

What we have in place
  • We currently have photos showing the quality of productions, which should make it easy for you to get started. We also have a fully developed website, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to focus our funding on the needs of the productions, classes and services we provide to the community.

We have been around for 12 years and are currently in process of posting all of our auditions for this season, so having a clear logo will help us to re-establish ourselves under the new leadership.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Encore Theatre Group
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Posted by
Tracy S.

Executive Director

Our mission

ENCORE is a non-profit educational theatre company that seeks to build community and transform lives by providing high quality, intensive musical and non-musical theatre training, as well as theatrical performances of all kinds in the South Bay and Los Angeles Harbor areas.

What we do

ENCORE produces four Mainstage musicals each year, along with 1 Shakespeare play. These productions feature "all ages" casts where most adult roles are played by adults, the Ensemble is made up of adults, teens and children, and child roles are played by children.

We also teach performance workshops for age specific groups, where the result is a junior level musical or a play for friends and family, as well as classes in singing, dance and acting. Every summer we offer several musical theatre drama camps, the goal of which is a fully-produced musical theatre production or a showcase performance for friends and family.

Testimonials

Jess was an absolute dream to work with. He was very fast and responsive, and he just seemed to "get" what I was trying to describe even when I wasn't very articulate about it. He didn't mind having to go through a couple of iterations to get it just right and he provided the final files exactly as promised. I would highly recommend him and would work with him again in a heartbeat if given the chance!
Tracy S.
Tracy S.

Executive Director

Logo Design & Visual Brand Identity Project

Encore Theatre Group was great to work with. They were responsive, provided good feedback on revisions and respected my experience as the expert. I would work with them again in the future.
Jess L.
Jess L.

Branding & Design Expert

The pixel