Logo Design & Visual Brand Identity

for  Accessible Academics USA, Inc.
Buffalo, NY, USA
Posted by
Barbara B.

Transition Coordinator

Posted Date
Sep 10, 2019
Location
Virtual volunteer opportunity
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1 application submitted

Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to Provide workshop services at no cost or low cost to youth and young adults in self-advocacy, workplace readiness training, college prep, work based learning experience

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

January 27, 2020 Event we are hosting; looking for an event logo and flyer incorporate existing logo. Separate facebook banner and flyer print version.

What We Have In Place
  • We currently have existing logo, which should make it easy for you to get started. We also have staff- Barbara Boese to provide input, and the ability to provide any other information you need.
How This Will Help

Increase agency exposure and build referral stream to meet the needs of youth transitioning to post-secondary education and career in Western NY.

Project may require a short interview with the organization.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Accessible Academics is a not-for-profit agency that advocates for and provides life, academic, and job skill support to people with special needs transitioning from high school, through college, to independence.

What We Do

We provide individualized coaching services in the areas of academic, life skills, vocational, emotional regulation, and social skills to young adults with special needs pursuing post-secondary education. We also teach workshops in the different skill areas open to the public.

Our project is sponsored by:

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