Logo Design & Visual Brand Identity

Posted by
Catherine S.

Development Coordinator

Posted Date
Sep 10, 2019
Virtual volunteer opportunity
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2 applications submitted

Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to help more families in our area that are experiencing homelessness.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We are the affiliate of a parent organization and we are looking to add/incorporate their logo into ours in some way.

What We Have In Place
  • We currently have both logos, which should make it easy for you to get started. We also have a staff member available for consultation, and the ability to provide any other information you need.
How This Will Help

Displaying both logos will help our donors and volunteers understand that we are part of a nationwide effort to stop homelessness.

Project may require a short interview with the organization.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Inter-Faith Housing Alliance provides opportunities for families in our diverse community to achieve self-sufficiency by offering community-based programs designed to bridge homelessness and independence.

What We Do

I-FHA serves families experiencing homelessness by providing stable housing and support that lead families toward self-sufficiency. We offer a 90-day emergency shelter program in partnership with area religious congregations, a 2-year transitional housing program, an open-ended supportive housing program, and a food cupboard. Families in housing programs receive case management, education, and help with basic needs; graduates receive aftercare to keep them on track to maintain independence.

Our project is sponsored by: Philadelphia Foundation

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