Logo Design & Visual Brand Identity
Logo Design & Visual Brand Identity
Project details
What we need
- Consultation regarding the Organization's current branding and desired branding objectives
- Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
- High-resolution logo delivered electronically (in formats for digital and print use)
Additional details
Our 50th Anniversary is coming up in 2020, and we want to have a dedicated logo and brand identity around all our anniversary programming and content. We recently redesigned our website, which should be a good jumping off point for the design. The logo and guidelines will be used, at a minimum, for email marketing, fundraising appeals, and event invitations so would be great to have a logo (or versions of it) that works for both print and digital.
What we have in place
- We currently have materials and designs from past anniversaries, which should make it easy for you to get started. We also have many other reference pieces, and the ability to provide any other information you need.
How this will help
This project will save us $10,262 , allowing us to continue offering free assistance to neighborhood communities.
We are very proud to have been helping neighborhoods achieve preservation goals for the last 50 years, but as we look ahead to the next 50, we really want to be able to build capacity to reach even more communities, particularly those of underrepresented populations. While the anniversary will certainly be a time of celebration, we need a strong design and plan to make it into a larger rallying point for growth.
Project plan
Our mission
The Historic Districts Council (HDC) is the citywide advocate for New York's historic neighborhoods. We work to ensure the preservation of significant historic neighborhoods, buildings, and open spaces; to uphold the integrity of New York City's Landmarks Law; and to further the preservation ethic.
This mission is pursued through ongoing programs offering hands-on assistance to more than 500 community-based Neighborhood Partner organizations and through direct advocacy, public-policy initiatives, publications, educational programming and participation in community events.
What we do
Empower people to have a voice in the development of their neighborhoods
Testimonials
(No testimonial has been submitted by Michelle)
It was really good working with HDC, they provided quality guidance and timely feedback.