Logo Design & Visual Brand Identity

Posted by
Michelle A.

Director of Communications and Programs

Posted Date
Sep 11, 2019
Location
Virtual volunteer opportunity
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Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to continue offering free assistance to neighborhood communities.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Our 50th Anniversary is coming up in 2020, and we want to have a dedicated logo and brand identity around all our anniversary programming and content. We recently redesigned our website, which should be a good jumping off point for the design. The logo and guidelines will be used, at a minimum, for email marketing, fundraising appeals, and event invitations so would be great to have a logo (or versions of it) that works for both print and digital.

What We Have In Place
  • We currently have materials and designs from past anniversaries, which should make it easy for you to get started. We also have many other reference pieces, and the ability to provide any other information you need.
How This Will Help

We are very proud to have been helping neighborhoods achieve preservation goals for the last 50 years, but as we look ahead to the next 50, we really want to be able to build capacity to reach even more communities, particularly those of underrepresented populations. While the anniversary will certainly be a time of celebration, we need a strong design and plan to make it into a larger rallying point for growth.

Project may require a short interview with the organization.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

The Historic Districts Council (HDC) is the citywide advocate for New York's historic neighborhoods. We work to ensure the preservation of significant historic neighborhoods, buildings, and open spaces; to uphold the integrity of New York City's Landmarks Law; and to further the preservation ethic.

This mission is pursued through ongoing programs offering hands-on assistance to more than 500 community-based Neighborhood Partner organizations and through direct advocacy, public-policy initiatives, publications, educational programming and participation in community events.

What We Do

Empower people to have a voice in the development of their neighborhoods

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