Logo Design & Visual Brand Identity

for  OneJustice
San Francisco, CA, USA
Posted by
Gracia B.

Program Coordinator

Posted Date
Sep 11, 2019
Virtual volunteer opportunity
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1 application submitted

Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to get people aware of what we do, it can give us an opportunity for people to donate meaning we can provide more free legal workshops. It is going to allow more pro bonos to contact us.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

My colleague and I are looking into re branding one of our projects with new logos and everything. We could use all the help we can in this project!

What We Have In Place
  • We currently have adobe creative cloud, which should make it easy for you to get started. We also have Lucidpress (pro plan), and the ability to provide any other information you need.
How This Will Help

This project is important to us because we realized that we have no branding whatsoever and there's never been any kind of branding. The project is called Bay Area Rural Justice Collaborative and we call it RJC for short. We provide free one day mobile legal workshop outside of urban areas with repeat pro bonos. We are able to serve more clients at these workshops because we have repeat pro bono's.

Project may require a short interview with the organization.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Our mission is to bring life-changing legal help to Californians in need.

What We Do

Millions of low-income Californians face legal barriers to basic necessities. Too many suffer, needlessly, from solvable legal problems - just because they don't have access to the legal help they need. Sometimes all it takes is a few hours of free legal help to make a difference.

OneJustice supports a statewide network that brings free legal help to hundreds of thousands of Californians in need. Join us today - you can reach veterans, survivors of domestic violence, seniors, and families facing pressing legal problems.

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