Google Analytics Set Up & Training

Help Kings Bay Y and JCC Brooklyn track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Kings Bay Y and JCC Brooklyn
Brooklyn, NY, USA
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Kings Bay Y and JCC Brooklyn
Brooklyn, NY, USA

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Posted January 23rd

Google Analytics Set Up & Training

Project Details

What We Need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What We Have In Place
  • We currently have a brand new wordpress website, which should make it easy for you to get started. We also have dedicated staff to this project, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,772 , allowing us to allowing us to enhance our other programming for the communities we serve.

We are in the process of creating a more robust online presence and social media strategy. By understanding google analytics, we would know which of our marketing efforts work best specifically, for families looking for summer camp programs.

Project Plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About The Org

Kings Bay Y and JCC Brooklyn
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Our Mission

Inspired by Jewish values and ideas, the Kings Bay YM-YWHA strives to build and strengthen communities, create meaningful relationships and lasting friendships, and foster deeper connections among individuals, families, and partner institutions in Brooklyn. From our flagship base in southern Brooklyn, where we operate a successful full-service Jewish community center, to our more recent inroads in Brownstone Brooklyn and North Brooklyn under the JCC Brooklyn umbrella, the Kings Bay Y has remained true to its 60-year-old mission.