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Matched with Richa R
Matched with
Richa R.

Membership Strategy

Help Volunteer Lawyers Network develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Volunteer Lawyers Network
Minneapolis, MN, USA

Posted November 13th

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Project Details

What We Need
  • A Membership Strategy document of up to 10 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new and improved program, growth goals and creative outreach strategies
Additional Details

Hello! We need to develop a development and communications plan. Ideally, this would create a plan for CY 2020 or FY 2021 (7/1/20-6/30/21), and a format we could update and use for future years. We have an annual budget of ~$1.5 million, a staff of 22, ~700 volunteers, one major (~$180k) and one minor (~$15k) fundraising event and a yearly statewide giving campaign (~$20k). Our goals are to increase individual and law firm giving and participation.

What We Have In Place
  • We currently have a .75 FTE development director eager to get a plan in place, which should make it easy for you to get started. We also have a donor who is volunteering input, and the ability to provide any other information you need.
How This Will Help
This project will save us $8,908 , allowing us to serve hundreds of Minnesotans experiencing poverty, including immigrants, families, LGBTQ+ individuals and more.

Our development department has changed in the past several years, along with our organization. Having a plan and goals in place sets us up for success, enabling us to leverage the energy and expertise of our development staff to increase participation and donations.

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program, development goals, budget, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats)
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain external data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes membership development and engagement recommendations, communications and outreach strategies, events, activities, ongoing services, and programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Posted by
Molly W.

Communications and Development Manager

Our Mission

Protect and promote the basic human needs of people in poverty through the power of legal volunteers.

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