This project was completed on Feb 11, 2020
Matched with Richa R
Matched with
Richa R.

Membership Strategy

Help Volunteer Lawyers Network develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Volunteer Lawyers Network
Minneapolis, MN, USA

Posted November 13th

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Project Details

What We Need
  • A Membership Strategy document of up to 10 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new and improved program, growth goals and creative outreach strategies
Additional Details

Hello! We need to develop a development and communications plan. Ideally, this would create a plan for CY 2020 or FY 2021 (7/1/20-6/30/21), and a format we could update and use for future years. We have an annual budget of ~$1.5 million, a staff of 22, ~700 volunteers, one major (~$180k) and one minor (~$15k) fundraising event and a yearly statewide giving campaign (~$20k). Our goals are to increase individual and law firm giving and participation.

What We Have In Place
  • We currently have a .75 FTE development director eager to get a plan in place, which should make it easy for you to get started. We also have a donor who is volunteering input, and the ability to provide any other information you need.
How This Will Help
This project will save us $8,908 , allowing us to serve hundreds of Minnesotans experiencing poverty, including immigrants, families, LGBTQ+ individuals and more.

Our development department has changed in the past several years, along with our organization. Having a plan and goals in place sets us up for success, enabling us to leverage the energy and expertise of our development staff to increase participation and donations.

Project Plan

Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program, development goals, budget, and growth goals
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats)
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain external data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes membership development and engagement recommendations, communications and outreach strategies, events, activities, ongoing services, and programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Posted by
Molly W.

Communications and Development Manager

Our Mission

Protect and promote the basic human needs of people in poverty through the power of legal volunteers.


Richa is brilliant. I feel so lucky we got to work together. She clearly knows her area inside and out and is willing to work hard, even though she has a full schedule. She is also very understanding of clients' varying levels of expertise and any challenges in meeting expectations. I hope we get to work together again!
Molly Whelan
Molly W.

Communications and Development Manager

Membership Strategy Project

(No testimonial has been submitted by Richa)

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