Storytelling

Help ESMoA/ artlab21 Foundation enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
ESMoA/ artlab21 Foundation
Lawndale, CA, USA
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ESMoA/ artlab21 Foundation
Lawndale, CA, USA

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Posted November 15th

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Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
Additional details

We would like to create an annual report for our visitors and donors to highlight what we have done and the impact we had in our community. Hopefully this type of report will bring more donations and could be something we can update every year.

What we have in place
  • We currently have ESMoA general info, program info, images, which should make it easy for you to get started. We also have statistics and testimonials, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to to promote ESMoA in a more effective way and attract more donors.

As every non-profit, donations are essential. In the past we did not have the time and resources to dedicate to the production of an annual report that could really testify all the great things we have done. We are hoping that by showing properly and in a captivating manner what we do, we could attract more donors and consolidate the donation sources we already have.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

ESMoA/ artlab21 Foundation
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Posted by
Eugenia T.

Director of Information and Media

Our mission

artlab21 Foundation is a public, non-profit 501(c)(3) organization operating ESMoA. Defined as an Arts Laboratory rather than a traditional museum, ESMoA's mission is to act as a catalyst for creative thinking in the Los Angeles County South Bay -- Spreading The Spark of Creativity-- with a focus on experimental exhibitions, community engagement, and arts education. ESMoA seeks to recalibrate rules of understanding, knowing, and doing through the arts. ESMoA believes that art, art education, and the humanities are at the foundation of any society.

What we do

ESMoA's triangular programming structure is anchored by the following elements:

1) Experiences (our word for exhibitions):
Experimental, broadly themed exhibitions that take place over several months and are always free and open to the public. Each spotlights a theme featuring one or multiple contemporary artists. Experiences serve as the focal point for our educational curriculum and public programs.

2) Arts Education and Public Programs:
Developed to accompany each Experience exhibition, ESMoA's Public Programs are designed for all ages and abilities ranging from art making and artist engagements, to family and teen themed activities, to workshops, lectures, screenings and film festivals.
ESMoA's free School Field Trips create opportunities for equitable participation and access to high quality, robust, and stimulating arts education for students from all over the South Bay and LA County.


3) Artists in Residence:
ESMoA's priority to nurture diverse contemporary practices led to the creation of our two residency programs. The international AIR program is an on-site, 3 months residency for an international artist who is nominated by institutional partners. ESMoA's LAB residency is an open call for an LA-based artist to create an original, commissioned artwork, performance or composition that responds to the current Experience exhibition.

Testimonials

Dionisios is very enthusiastic and it was a pleasure to work with him.
Eugenia T.
Eugenia T.

Director of Information and Media

Storytelling Project

(No testimonial has been submitted by Dionisios)
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