Social Media Strategy Sessions

Help Kings Bay Y and JCC Brooklyn use their social media presence most effectively through brainstorming and planning sessions.
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Social Media Strategy Sessions

Project Details

What We Need
  • 3-5 one hour strategy sessions with a social media professional covering topics like channels, messaging, content types, and posting frequency
  • A written summary of goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: this project does not include the creation of social media posts or digital graphics
What We Have In Place
  • We currently have social media channels set up, which should make it easy for you to get started. We also have staff dedicated to this project, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,792 , allowing us to allowing us to enhance our other programming for the communities we serve.

We are in the process of creating a more robust online presence and social media strategy. We would like our relevant market segments -- specifically, families looking for summer camp programs --to be able to find our services more easily, sign their kids up for a memorable camp experience and benefit from belonging to our successful organization.

Project Plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 5 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Assessing current state of any existing social media activities & strategies
  • [Suggested Session] Prioritizing social media channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon social media strategies & tactics to prioritize, and areas for further exploration
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About The Org

Our Mission

Inspired by Jewish values and ideas, the Kings Bay YM-YWHA strives to build and strengthen communities, create meaningful relationships and lasting friendships, and foster deeper connections among individuals, families, and partner institutions in Brooklyn. From our flagship base in southern Brooklyn, where we operate a successful full-service Jewish community center, to our more recent inroads in Brownstone Brooklyn and North Brooklyn under the JCC Brooklyn umbrella, the Kings Bay Y has remained true to its 60-year-old mission.

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