This project was completed on Jan 28, 2020
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Matched with Adam S
Matched with
Adam S.

Social Media Content Calendar

Help Community Action Marin (San Rafael) get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.

Posted December 4th

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Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
What We Have In Place
  • We currently have Hootsuite and content to post., which should make it easy for you to get started. We also have photos from our programs, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to increase amount of collateral available across our programs to clients.

We will be able to meet our year-end goals for new donors!

Project Plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Our Mission

We make it possible for people to achieve wellbeing by providing the education, mental health, and vital services they need. Together, we break down the barriers that get int he way of fair and lasting change in service to better outcomes for all.

What We Do

We're working to make Marin a place where all of us can live with dignity and respect and have an equal opportunity to support ourselves and each other. A third of households don't earn a sustainable income, and that rises to over half for people of color. Shockingly, a family of four now needs $130,000 a year to cover their basic needs, a 50% increase from 2014. With 20% of people earning $20,000 or less, this problem is only getting worse.

Our job is to fill in the gaps and help people lift themselves up. We cover unexpected financial emergencies so people can keep a roof over their heads and the lights on at home. We make sure kids can do well in school by making early childhood education and care affordable. We're removing the stigma of mental health challenges and getting people and their loved ones through times of crisis and we're helping people take charge of their money and grow their income so they can have a more secure future.

For over 50 years, we've been there when our community needed us most. We now offer more support to more people than any other organization in the county, but demand is growing every day. We're galvanizing our community to tackle these issues as a shared social responsibility so Marin can work for each and every one of us.

Testimonials

Adam was a star and supported our thinking and the delivery of some great social content as we progressed toward desired outcomes. I am very happy with how Adam approached the project: he centered data, shared insights from his experience, leveraged our media/materials, and offered work in support of our objectives. I'd definitely work with Adam again.
Chandra Alexandre
Chandra A.

CEO

Social Media Content Calendar Project

An amazing organization to work for!
Adam Stier
Adam S.

Volunteer

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