This project was completed on Feb 3, 2020
Matched with Jai D
Matched with
Jai D.

Facebook Ads Set Up

Help PAVE Academy promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
PAVE Academy
Brooklyn, NY, USA

Posted December 3rd

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Project Details

What We Need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
What We Have In Place
  • We currently have a few pre-generated tag lines and facebooks ads, which should make it easy for you to get started. We also have a marketing tool kit, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,607 , allowing us to fund additional afterschool offerings.

PAVE is a high performing charter school doing amazing work with our students and the Redhook community. PAVE, unlike larger charter networks, is a small two school network with limited resources. We are in need of new marketing materials so that we can share what makes PAVE special with the prospective parents in the greater community.

Project Plan

Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
Milestone 1: Campaign and Ad Set Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
Milestone 3: Tracking and Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About The Org

Posted by
Dawn A.

Director Of Operations

Our Mission

Building Citizens & Scholars Brick by Brick

PAVE Schools prepares Kindergarten to 8th Grade students to thrive in competitive high schools and four-year colleges.

What We Do

We provide our students with a rigorous academic program and community built on the core values of PERSEVERANCE, ACHIEVEMENT, VIBRANCE and EXCELLENT CHARACTER (PAVE).


(No testimonial has been submitted by Dawn)
I loved Dawn, she brings awesome energy.
Jai Dhimar
Jai D.