Social Media Strategy Sessions

Help SHARE use their social media presence most effectively through brainstorming and planning sessions.
SHARE
New York, NY, USA
Cause
Education
Skills
Social Media

Posted December 4th

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Social Media Strategy Sessions

Project Details

What We Need
  • 3-5 one hour strategy sessions with a social media professional covering topics like channels, messaging, content types, and posting frequency
  • A written summary of goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: this project does not include the creation of social media posts or digital graphics
Additional Details

Hi! We have, as culturally-specific cancer organization, eight different social media channels (!). Three are in Spanish, one is around our annual gala, and one is specifically geared towards the African-American community. We could use an audit-type review and some insight on how effectively we're using our social media, whether it's achieving what we want it to, and how we can make it work for us instead of being a servant to the content machine!

What We Have In Place
  • We can provide you with our social media dashboards with historical data, our content calendars, all our social media team members, and our organizational priorities.
How This Will Help
This project will save us $1,792 , allowing us to focus funding on programming directly for women with cancer.

Social media is a huge way we connect with both our patient and donor audiences. It's a major brand platform and can help us be seen as thought leaders, which means more women and families will know who we are and turn to us when they need support.

Project Plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 5 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Assessing current state of any existing social media activities & strategies
  • [Suggested Session] Prioritizing social media channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon social media strategies & tactics to prioritize, and areas for further exploration
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About The Org

Posted by
Melissa S.

Communications Director

Our Mission

SHARE's mission is to create and sustain a supportive network and community of women affected by breast and ovarian cancers. SHARE brings these women and their families and friends together with others who have experienced breast and ovarian cancers, and provides participants with the opportunity to receive and exchange information, support, strength and hope. SHARE's work focuses on empowerment, education and advocacy to bring about better health care and an improved quality of life.

What We Do

SHARE's programs include breast and ovarian cancer national helplines, in-person and teleconference support groups, educational programs including webinars, and workplace educational seminars. All of SHARE's programs are offered in Spanish and are free of charge.

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