Google Ads Set Up

Help POTTER'S GATE CHARITIES INC make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
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Project Details

What We Need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What We Have In Place
  • We currently have someone within our organization to help, which should make it easy for you to get started. We also have an active Google Ad Grant Account, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to reshape the lives of the underprivileged children and families in our communities.

This project will allow us to serve the underprivileged in our community by posting ads on Google.
The success of our organization depends on our ability to market our programs ans services using Google ad grant. Without your help, we cannot fulfill our mission to reshape the lives of the underprivileged. Your skills will empower us to market our organization online.

Project Plan

Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About The Org

Our Mission

Rebuilding lives and creating HOPE for the underprivileged children and families.

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