This project is in progress
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Matched with Meghana S
Matched with
Meghana S.

Social Media Strategy Sessions

Help The Homesteadista use their social media presence most effectively through brainstorming and planning sessions.
The Homesteadista
Philadelphia, PA, USA
Skills
Social Media

Posted December 27th

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Social Media Strategy Sessions

Project Details

What We Need
  • 3-5 one hour strategy sessions with a social media professional covering topics like channels, messaging, content types, and posting frequency
  • A written summary of goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: this project does not include the creation of social media posts or digital graphics
Additional Details

We have social media accounts, however, we need a realistic, tangible, substantial plan to best utilize the positioning to create awareness of our organization, develop member/newsletter subscriptions, and ultimately pave the way to donations and partnerships.

What We Have In Place
  • We currently have social media interns and accounts, which should make it easy for you to get started. We also have content and images, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,792 , allowing us to perhaps use those funds to bring in more writers and/or apply to strategic social media marketing/ads and upgrades if needed.

We recognize that social media outreach and marketing is essential in generating awareness and building capacity. Leveraging our content and well-received graphics has been a struggle. Also, we don't quite grasp the "rules of engagement" that will help us build an organic active following.

Project Plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 5 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Assessing current state of any existing social media activities & strategies
  • [Suggested Session] Prioritizing social media channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon social media strategies & tactics to prioritize, and areas for further exploration
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About The Org

Our Mission

We're the media catalyst prompting every woman to take the lead in making significant social impact changes in her city. We use storytelling and solutions-oriented journalism to inspire city women from all zip codes and tax brackets to be their own kind of urban change agent.

What We Do

Our digital magazine platform is an expression of our re-imagined approach to leadership development and commitment to generously share game-changing resources. Our expanded content continues to give contemporary changemakers the mic and bravely explores all aspects of actively participating in movements, ventures, policies, and practices that will improve our cities.

H-List is our growing, living directory of existing and emerging female change makers. Unlike other directories, digital networks or live co-working spaces, our community is both inclusive and accessible. Our "space" welcomes members who are looking for opportunities to partner with each other - not just get or give a job.

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