Website Copywriting

Help Urban Boatbuilders, Inc. improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
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Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
What We Have In Place
  • We currently have a sitemap with wireframes for our new website, which should make it easy for you to get started. We also have examples of language from other organizations that we admire, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,073 , allowing us to serve more youth, more intentionally in our programs.

Currently, our language is outdated and passive. We want to be able to tell our story with energy, clarity, and passion so people are compelled to action.

Refreshed, powerful language would help us tell our story, reach a larger audience, fundraise, and enable us to serve more young people.

Project Plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About The Org

Posted by
Elena A.

Development and Communications Associate

Our Mission

It is the mission of Urban Boatbuilders to empower youth to succeed in work and life through woodworking and experiential learning.

What We Do

In 1995 a small group of community leaders saw an increased lack of opportunities for youth to learn and develop through hands-on activities, and thus formed the nonprofit Urban Boatbuilders. Since that time, this lack of hands-on opportunities has increased, along with youth unemployment rates and an increased emphasis on standardized testing in schools. Urban Boatbuilders seeks to address the gap this creates for youth to gain technical, social, and emotional skills that will prepare them to pursue their academic and vocational goals. Since Urban Boatbuilders was founded more than 20 years ago, the foundations of hands-on learning and skill-building have been used to create and continuously improve strong programs that help youth prepare themselves to pursue their own success in the modern world.

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