Membership Strategy

Help Assistance League Atlanta develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
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Project Details

What We Need
  • A Membership Strategy document of up to 10 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new and improved program, growth goals and creative outreach strategies
Additional Details

Assistance League is losing members due to age so we are interested in finding younger members. We know requirements for membership need to be flexible for working members. Eighty percent of our income is provided by our successful thrift shop that supports our seven philanthropic programs. We currently have 160 active volunteers.

What We Have In Place
  • We currently have a web site, a strategic plan, and weekly news letter, which should make it easy for you to get started. We also have members spreading our name to friends, family and neighbors, and the ability to provide any other information you need.
How This Will Help
This project will save us $8,908 , allowing us to increase our reach into the community.

It is important to raise funds to:
dress school children, feed school children, provide layettes to indigent mothers, provide bears to traumatized children through first responder's, help homeless men and women at different shelters and give college scholarships to 7 area colleges and universities.

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program, development goals, budget, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats)
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain external data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes membership development and engagement recommendations, communications and outreach strategies, events, activities, ongoing services, and programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Posted by
Carol G.

President Elect Assistance League

Our Mission

Assistance League volunteers are transforming the lives of children and adults through community programs.

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