Membership Strategy

Help Asian American Chamber of Commerce of Greatere ... develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
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Project Details

What We Need
  • A Membership Strategy document of up to 10 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new and improved program, growth goals and creative outreach strategies
What We Have In Place
  • We currently have a membership program in place with benefits, which should make it easy for you to get started. We also have a Director of Member Relations dedicated to this project, and the ability to provide any other information you need.
How This Will Help
This project will save us $8,908 , allowing us to invest that money into programs and events that help foster growth in our community.

Our organization is based on membership and helping members grow their business, so having a good membership program and strategy is very important to the success of our organization.

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program, development goals, budget, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats)
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain external data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes membership development and engagement recommendations, communications and outreach strategies, events, activities, ongoing services, and programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Posted by
Aishika J.

Director of Communications and Member Relations

Our Mission

Asian American Chamber of Commerce (AACCGP) serves Asian business in the Delaware Valley. We are a membership nonprofit organization that serves businesses, individual entrepreneurs and nonprofit organizations for the growth of economy and employment in the Greater Philadelphia area

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