Website Visual Design

Help Madre Latina Inc capture attention and inspire action with beautiful visual design that gives emotional resonance to the written content on their new or existing website.
Madre Latina Inc
Waterbury, CT, USA
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Madre Latina Inc
Waterbury, CT, USA

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Posted January 12th

Project details

What we need
  • A visual redo of the Organization's website
  • Design direction based on Organization's desired branding and style preferences
  • Mock-ups of key site pages
  • Commitment to 2 phone calls with a developer to guide initial front-end coding work
  • Note: We recommend this project for custom websites. If your site is built on a CMS platform like Wordpress or Squarespace that offers templates, you may not need this project. Check out our Website Content Plan project for help building a CMS-based website
Additional details

We need a designer who can helps us to give a positive first impression of the audience who visit our webpage. Madre Latina is a small non-profit organization that connects the Latino community with all the resources and programs in our town. The Board think our webpage look updated and is not giving a clear message to our network. We have a new logo and we want our audience to perceive the new brand.

What we have in place
  • We currently have have a webpage, which should make it easy for you to get started. We also have a new logo, and the ability to provide any other information you need.
How this will help
This project will save us $9,186 , allowing us to use the funds for our youths programs and parenting program

After 9 years in our town, Madre Latina is the bridge that connects the Latino community with all the resources and programs. We want and updated webpage that reflect how much we care about our community and audience

Project plan

P
Prep: Distribution of Prep Materials
  • For new websites, Volunteer Manager shares Sitemap, wireframes, content or interaction flowcharts
  • Volunteer Manager shares logo & brand guidelines
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Analysis of Materials & Brainstorm
  • Professional connects with Volunteer Manager to discuss goals, brainstorm initial ideas and align on expectations for the project
2
Milestone 2: Initial Design
  • Professional creates a mock-up based on the wireframes, content and ideas discussed in the initial meeting
  • Volunteer Manager reviews mock-ups and provides feedback (2-3 rounds), which the Professional incorporates into revisions
3
Milestone 3: Finalize Design
  • Professional delivers a final visual design with style guide and design notes for the Volunteer Manager's approval
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About the org

Madre Latina Inc
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Our mission

Mission: is to promote and encourage the advancement of Hispanic mothers by providing training, technical assistance, and mentoring in order to pursue continuing education.

What we do

Is a 501(c)3, that was founded in 2011 by a group of Latinas who wanted to connect the Latino community with programs and services in Connecticut. It was incorporated in 2012 and is dedicated to improving the health, educational attainment, human welfare and opportunities for Latino families in Connecticut.

Madre Latina overall goals are to provide educational, health and lifelong learning opportunities for the Latino mothers and their families in a safe environment along with cultural awareness activities.

Madre Latina is governed by a voluntary Board of Directors representing parents, advocates, teachers, social workers, professionals, business and community leaders.

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