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Google Analytics Set Up & Training

Help Green Star Movement track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Green Star Movement
Chicago, IL, USA
Green Star Movement
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Green Star Movement
Chicago, IL, USA

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Cause
Arts & culture
Skills
Data analysis Digital marketing Information technology

Posted January 22nd

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Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What we have in place
  • We currently have two websites with square space, which should make it easy for you to get started. We also have a list of ad words and 100 in google credits, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to dedicate the funds to our mural programming to serve more students and community members.

This project would help us keep track of our online presence and engagement. We recently learned about Google Analytics and want to use it to promote our DIY classes as well as overall awareness of our mural projects.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Green Star Movement
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Causes
Arts & culture Community & economic development Youth development
Posted by
PG
Pamela G.

Marketing and Development Associate

Our mission

Green Star Movement inspires students and community members through the creation of public art. This interactive process builds teamwork and self esteem in participants and revitalizes urban neighborhoods.

Since our founding in 2005, Green Star Movement has provided more than 10,000 students with mural arts programming and successfully transformed the interiors and exteriors of over 140 public spaces, including schools, parks, community centers and underpasses.

Our vision is to create public art throughout the world that connects youth and builds community.

Testimonials

Read the Impact Story
Robby was a great help in setting up an analytics account for my organization. He provided many training sessions so that I would be able to independently use the website and track data. He was always available to answer any questions I had.
Pamela G.

Marketing and Development Associate

Google Analytics Set Up & Training Project

Great company to work with. Pamela was a great communicator, which made the process quick and painless.
Robby T.
Robby T.

Volunteer

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