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Matched with Nathan K
Matched with
Nathan K.

Google AdWords Set Up

Help Green Star Movement make the most of a Google Ad Grant by setting up Google AdWords to drive traffic to their website.
Green Star Movement
Chicago, IL, USA

Posted January 22nd

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Project Details

What We Need
  • Setup of Google AdWords ads
  • Training for staff on how to monitor performance and update Google AdWords ads going forward
  • Optional: Set up integration between Google AdWords and Google Analytics
What We Have In Place
  • We currently have a list of 100 words that we would like to see as Adwords, which should make it easy for you to get started. We also have raw data from 2019, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to keep the funds and create new programming for future students and volunteers.

This project would help us expand our engagement online and on social media platforms. We want to incorporate buzzwords that highlight our DIY classes and increase awareness about our mural projects. We want people to be able to understand what our nonprofit is about solely by looking in the byline when searching via Google.

Project Plan

P
Prep: Discuss AdWords Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares AdWords credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google AdWords campaigns based on target audiences (e.g., donors vs. beneficiaries) and ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for ads (one for each ad group, if applicable)
  • Volunteer Manager provides feedback on ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor the AdWords portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google AdWords with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Adwords ads on Google Analytics
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About The Org

Posted by
Pamela G.

Marketing and Development Associate

Our Mission

Green Star Movement inspires students and community members through the creation of public art. This interactive process builds teamwork and self esteem in participants and revitalizes urban neighborhoods.

Since our founding in 2005, Green Star Movement has provided more than 10,000 students with mural arts programming and successfully transformed the interiors and exteriors of over 140 public spaces, including schools, parks, community centers and underpasses.

Our vision is to create public art throughout the world that connects youth and builds community.

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