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Matched with Nathan K
Matched with
Nathan K.

Google AdWords Set Up

Help Duluth Art Institute make the most of a Google Ad Grant by setting up Google AdWords to drive traffic to their website.
Duluth Art Institute
Duluth, MN, USA

Posted January 14th

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Project Details

What We Need
  • Setup of Google AdWords ads
  • Training for staff on how to monitor performance and update Google AdWords ads going forward
  • Optional: Set up integration between Google AdWords and Google Analytics
What We Have In Place
  • We currently have Not sure, which should make it easy for you to get started. We also have nor sure, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to demystify contemporary art and practice through robust educational opportunities and relationships with artists that are leaders in the creative sector.

Drive visibility and engagement in events and classes

Project Plan

Prep: Discuss AdWords Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares AdWords credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google AdWords campaigns based on target audiences (e.g., donors vs. beneficiaries) and ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
Milestone 3: Write Ads
  • Professional writes copy for ads (one for each ad group, if applicable)
  • Volunteer Manager provides feedback on ad copy, which Professional incorporates
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor the AdWords portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google AdWords with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Adwords ads on Google Analytics
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About The Org

Posted by
Christina W.

Executive & Artistic Director

Our Mission

The Duluth Art Institute enriches daily life with dynamic, innovative arts programming that upholds excellence and promotes inclusive community participation.

What We Do

We provide artist services in professional development, grant writing, exhibitions, artists statements, and low cost studio space for painters, fiber artists, photographers, public art projects, and ceramicist.

We provide art education classes, workshops, and residencies to the community at large.

We bridge art and everyday life through partnerships with tribal nations, cities, non-profits and business to make art accessible to all.

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