Membership Strategy

Help International Music Foundation develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
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Project Details

What We Need
  • A Membership Strategy document of up to 10 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new and improved program, growth goals and creative outreach strategies
Additional Details

The International Music Foundation offers free classical concerts. We are looking for ways to attract monthly donors, as well as more donors at the $500+ level. We struggle with offering donor/member benefits because of the nature of our work. At this time, we offer reserved seats at $1,000 and concert sponsorships at $5,000 but are at a loss of what other perks we can offer that might attract donors to give at a higher level or consistently (monthly).

What We Have In Place
  • The Board of Directors completed a strategic plan in December 2018. It was during that strategic planning process that we revised our mission. A copy of the strategic plan is available.

    We are currently working with a consultant on a renaming initiative.Our organization is neither a Foundation nor International. We are working on determining a new name that better reflects what we do. Names are currently being tested. We hope to have a new name determined in March.
How This Will Help
This project will save us $8,908 , allowing us to bring free classical music to overlooked populations (ex. patients in hospitals, residents of nursing homes and even the homeless). It is a program we are going to pilot in March.

This project will better help us cultivate and steward donors. With free concerts (attendance every Wednesday is approx. 500), we often do not know who is in our audience. We struggle to create contact points with our constituents outside of acknowledgement letters and our annual appeal letters. We are looking for a way to better recognize and celebrate our donors.

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program, development goals, budget, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats)
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain external data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes membership development and engagement recommendations, communications and outreach strategies, events, activities, ongoing services, and programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Posted by
Meghan E.

Development Manager

Our Mission

We believe music to be life-affirming. Our mission is to expand access to classical music; to enhance opportunities for artists early in their professional careers; and to engage audiences in various settings through performance, education, and participation.

What We Do

Since 1976, The International Music Foundation has been dedicated to presenting free classical music performances and music education experiences in the Chicago metropolitan area for people of all ages and degrees of musical awareness. Our signature programming includes the Dame Myra Hess Concerts, Rush Hour Concerts, Live Music Now, Do-It-Yourself Messiah and Make Music Chicago.

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