This project was completed on Feb 12, 2020
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Matched with Lilian S
Matched with
Lilian S.

Logo Design & Visual Brand Identity

Help Georgia Symphony Orchestra elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Georgia Symphony Orchestra
Marietta, GA, USA

Posted January 24th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We desire to have our current logo updated for an upcoming campaign commemorating the Symphony's 70th anniversary. We also would be grateful to receive additional graphic design elements to use in our print and digital communication.
Additionally, we do not currently have established visual branding guidelines nor an official style guide and would appreciate receiving professional guidance in these two areas.

What We Have In Place
  • We currently have an existing logo & info r.e. our mission, goals & audience, which should make it easy for you to get started. We also have a strategic plan, examples of marketing materials, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to put more money into our programs.

The GSO is celebrating its 70th season beginning in September 2020 and we are beginning to create a marketing and fundraising campaign targeted at potential and existing donors and community members.
Having a commemorative anniversary logo, along with the establishment of visual branding and style guidelines, will add impact to the campaign.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Posted by
Pat T.

Development Director

Our Mission

To engage and enrich diverse audiences through the presentation of music at the highest artistic level, and to provide programs and education that instill a lifelong appreciation for the arts.

Testimonials

Lilian was absolutely amazing to work with—so creative, professional and responsive. The project's deliverables were so well done - she has helped to make our organization look much more professional. I highly recommend her!
Pat Torres
Pat T.

Development Director

Logo Design & Visual Brand Identity Project

It was a pleasure working with Pat on this project! She was always available to answer questions and to provide information that would enhance the end results. I was happy to contribute to such an amazing organization.
Lilian Santini
Lilian S.

Brand Strategist and Creative Director

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