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Google Analytics Set Up & Training

Help OASIS Center International track activity on their website to get a clear sense of how visitors access and learn about their products and services.
OASIS Center International
Crows Landing, CA, USA
OASIS Center International
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OASIS Center International
Crows Landing, CA, USA

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Cause
Arts & culture
Skills
Data analysis Digital marketing Information technology

Posted January 24th

Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

While OASIS has a small presence on-line, we have gathered different resources to be implemented in 2020 for greater impact. Some tools include: Facebook, instragram, website, adwords, and funraise. We'd like to have a sustained analysis that may give us greater understanding of the opportunities through proper metrics.

What we have in place
  • We currently have no understanding of google analytics, which should make it easy for you to get started. We also have a need for guidance to succeed,, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to have better understanding in the usage of on-line marketing tools.

OASIS is bringing new tools to have sustained impact through webtools

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

OASIS Center International
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Causes
Arts & culture Youth development
Posted by
Jin S
Jin S.

Executive Director

Our mission

OASIS Center International is a 501(c)3 community development organization, working in partnership with both public and private entities to bring art back into the lives of our youth. Established in 2012, the vision of OASIS is to inspire a generation of youth to fulfill the highest level of life achievement possible through discovery and development of their inherent creative gifts. Our mission is to positively impact at-risk youth through a replicable Arts Mentoring Program and to enhance the skills of local artists through community engagement.

What we do

Recognizing the advantageous effects of arts education on both students and society, OASIS is committed to restoring arts and cultural enrichment at the core of communities, and we believe this starts with a focus on the youth, especially those at-risk in underserved areas of the community. OASIS provides students with instruction in a variety of modalities, including architectural design, creative art journaling, film-making, and tap dance.

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