Logo Design & Visual Brand Identity
Logo Design & Visual Brand Identity
Project details
What we need
- Consultation regarding the Organization's current branding and desired branding objectives
- Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
- High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
- We currently have a logo for Gen2End (effectively a sub-brand of ACS) that we are launching through a conference-style event. We also have the standard brand guidelines for ACS generally. What we're looking for is a logo and other treatments for the launch event. We can provide general Society brand color and style guides but are looking for new graphic design collateral for print and digital media for the event.
How this will help
This project will save us $4,817 , allowing us to generate exciting and fresh visual collateral while responsibly stewarding donor dollars in support of the mission of the American Cancer Society.
Engaging with a marketing, communications, and/or graphic design volunteer will allow us to create an exciting aesthetic for our Gen2End (Generation to End Cancer) launch event without having to depend on the time and capacity of ACS marketing staff to make these deliverables. We are excited to launch a campaign aimed at young professionals specifically, and are eager to see fresh, eye-catching design that enhances the energy of our event.
Project plan
Our mission
The American Cancer Society's mission is to save lives, celebrate lives, and lead the fight for a world without cancer.
What we do
The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. Our Global Headquarters are located in Atlanta, Georgia, and we have regional and local offices throughout the country to ensure we have a presence in every community.
While most people know us for our research, we do so much more. We attack cancer from every angle. We promote healthy lifestyles to help you prevent cancer. We research cancer and its causes to find more answers and better treatments. We fight for lifesaving policy changes. We provide everything from emotional support to the latest cancer information for those who have been touched by cancer. And we do it all 24 hours a day, 7 days a week.