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This project was completed on Nov 28, 2020
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Matched with seyide d.
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See the Impact story
Facebook Ads Set Up
Nurture/#RVAbreastfeeds
Facebook Ads Set Up
Project details
What we need
- Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
- Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
- Facebook pixel creation, if appropriate
Additional details
Our goal is to reach prospective, expecting, and new parents so attendance at our annual Birth & Baby Fair reaches or exceeds 1000 on April 11. 2020. Target audience: expecting and new parents, or people who are considering becoming pregnant. We are committed to boosting some posts for Sponsors at specific levels of sponsorship. We would like guidance to create an effective and informative campaign.
What we have in place
- We currently have photos from past events and an active Canva account, which should make it easy for you to get started. We also have a small budget dedicated to creating a succesful ad campaign, and the ability to provide any other information you need.
How this will help
This project will save us $2,760 , allowing us to devote more of our limited resources to fulfilling our mission.
Our goal is to reach prospective, expecting, and new parents so attendance at our annual Birth & Baby Fair reaches or exceeds 1000 on April 11. 2020. A successful ad campaign would draw in our target audience, as well as allow us to boost attendance of the Birth and Baby Fair. We want to produce an effective and informative campaign that might educate folks about childbirth and early parenting related resources in the community.
Project plan
Posted by
Shakeya L.
Social Media Manager/Certified Lactation Counselor
Our mission
To improve the health and wellbeing of childbearing families through fitness, education, social support, and community engagement.
Our key focus areas are:
Human Milk Feeding Support and Advocacy
Perinatal Health Ecosystems Cultivation
Improving Access to Perinatal Health Resources.
What we do
We serve as a hub organization that connects pregnant and postpartum people to the resources they need to help them thrive, and work with other local organizations to promote policy, infrastructure, and environmental changes to create a Breastfeeding Family Friendly Community as outlined by the World Alliance for Breastfeeding Action. We also provide training in critical topics for perinatal health care and social service providers.
We are currently piloting a regional Birth and Early Parenting Resource Directory: a web-based directory of local pregnancy, birth, and early parenting resources informed by the needs of birthing people, new parents, and their providers. The platform will include a searchable, filterable database of support services offered by providers across our region. By identifying, verifying, and cataloguing local resources, this project will serve as a central gateway to facilitate access to community resources for both childbearing families and providers.
In addition, by quantifying and mapping local resources, the directory will serve to identify gaps in existing resources and provide a foundation for future initiatives to address these gaps. Content provided by local experts will include factors that contribute to maternal/infant health such as racial equity, evidenced-based maternity care practices, social support, reproductive mental health, and breastfeeding, thus reinforcing the site as a go-to place for reliable, trustworthy information and resources.
Testimonials
(No testimonial has been submitted by Shakeya)
Amazing!
