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Social Media Starter Strategy

Help Wilderness Inquiry design a starter social media strategy to engage their stakeholders.
Wilderness Inquiry
Saint Paul, MN, USA
Wilderness Inquiry
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Wilderness Inquiry
Saint Paul, MN, USA

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Cause
Environment
Skills
Social media

Posted February 20th

Social Media Starter Strategy

Project details

What we need
  • 3-5 one hour calls with a social media professional covering topics like channels, messaging, content types, and posting frequency
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of social media posts or digital graphics
Additional details

We need an effective streamlined process for capturing upcoming social media posts for multiple message streams (donors, trip sales, mission, etc).

What we have in place
  • We currently have instagram, twitter and facebook accounts, which should make it easy for you to get started. We also have a small budget for ads, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to provide more outdoors adventures!

We need a better strategy for implementing social posts and analyzing data.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Draft Plan Creation
  • Professional and Volunteer Manager connect as necessary to discuss current state of any existing social media activities & strategies and prioritizing social media channels and executional starting points
  • Professional drafts starter strategy, including best practices and recommendations for implementation
    *Volunteer Manager provides feedback
2
Milestone 2: Final Draft Delivered
  • Professional shares final draft of starter plan including agreed upon social media strategies & tactics to prioritize, and areas for further exploration
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About the org

Wilderness Inquiry
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Causes
Environment Diversity & inclusion Youth development
Posted by
Suzanne H
Suzanne H.

Outreach Director

Our mission

Wilderness Inquiry's mission is to connect people of all ages, backgrounds, identities, and abilities through shared outdoor adventures so that all people can equitably experience the benefits of time spent in nature.

What we do

Through the medium of outdoor adventure travel, we inspire personal growth, enhanced awareness of the environment and community integration. Our adventures encourage people to open themselves to new possibilities and opportunities.

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