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Visual Brand Guide

Help LifeSpring Community Health provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
LifeSpring Community Health
Chattanooga, TN, USA
LifeSpring Community Health
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LifeSpring Community Health
Chattanooga, TN, USA

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Cause
Health & nutrition
Skills
Graphic design

Posted February 21st

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Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
What we have in place
  • We currently have a logo, which should make it easy for you to get started. We also have multiple formats of our current logo, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to better market our clinic on multiple different mediums.

This project will hopefully add a fresh layout of our current logo and add to the current color scheme.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

LifeSpring Community Health
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Causes
Health & nutrition Diversity & inclusion Youth development
Posted by
ES
Erika S.

Director of Development

Our mission

LifeSpring exists to demonstrate the love of Jesus Christ by providing a pediatric clinic with exemplary medical staff and innovative services - embracing the whole child, serving their family, and transforming the health of our community.

What we do

Our vision is to see our community transformed as we provide care that is preventative, relational, holistic, culturally appropriate and empowering.

Testimonials

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